The buy-now-pay-later solution developed for B2B SaaS joins forces with the industry’s leading financial infrastructure platform for businesses.
Buy-now-pay-later (BNPL) providers have been popular in B2C retail for several years now. The model is immediately appealing: offering flexible payment methods allows you to meet your customers where they’re at and provide a seamless checkout experience. A survey from Stripe found that 75% of US consumers who have used BNPL services have used them at least twice, suggesting that they are a preferred payment method.
Capchase Pay brings the BNPL experience to the B2B SaaS arena, bringing more convenience and flexibility to buyers by allowing them to break annual contract payments into installments. Capchase Pay empowers customers to commit to longer-term contracts, while also reducing the seller’s need to rely on discounts in order to close a deal. Most importantly, Capchase pays sellers the full contract value on day one, managing billing and collections on your behalf behind the scenes.
We’re delighted to announce that we’ve partnered with Stripe to make the Capchase Pay experience available to your customers. Businesses that offer Capchase Pay see an increase in average Annual Contract Value of up to 50%, and an average 30% increase in conversion rates, as offering flexible payment terms can shorten sales cycles by up to 30%.
Adding Capchase Pay to your mix of payment methods can help your business:
- Boost conversion: An annual SaaS contract can often be out of buyers’ reach, either due to budget constraints, or a desire to remain liquid in the present. With flexible payment terms, buyers are more likely to close on a long-term deal.
- Increase Average Contract Value (ACV): Capchase Pay through Stripe may encourage your customers to opt-in to upgrades, additional user benefits, and longer-term contracts, as the upfront financial burden is smaller.
- Reduce reliance on discounts: The average SaaS discount is around 17%, which, when combined with today’s elongated sales cycles and the higher cost of customer acquisition, can make a serious impact on the bottom line. Capchase Pay allows Sales teams to close faster without resorting to large discounts.
- Reduce risk: Capchase Pay delivers you the full contract value on day one, allowing you to power growth with cash. Meanwhile, Capchase handles underwriting the customer, billing, and collections while you focus on growing your business.
Today’s market environment is slowly improving, but sales cycles are still longer than ever, and contract value remains reduced by discounts. Inspire your customers to buy with the flexibility of Capchase Pay on Stripe.
To learn more about how Capchase Pay and Stripe can help you optimize your checkout, visit our partnership page here.
