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Capchase customers have proudly shared on the G2 Review Site why they use BNPL in their B2B business, why they chose Capchase as their solution and what their experience is like. We’re excited to share that Capchase was named #1 in B2B and #2 in the entire BNPL category in G2’s Winter 2025 Grid report, along with winning 6 badges and leading the satisfaction scores across the board.
Before we take a deeper look at Capchase’s scores, let’s go over a few things about G2 and the category. Or skip to downloading the report right away, here.
About G2
G2 is a world leading business software review platform. The Winter 2025 Report for Installment Payment and Buy Now Pay Later (BNPL) Software is designed to help businesses make the best buying decision for BNPL payments software.
What is BNPL software?
Installment payment and buy now pay later (BNPL) software facilitates a business’ ability to offer customers the option to purchase products and services over time through a set number of payments. Businesses embed these solutions into their online store or integrate them with their CPQ, CRM or invoicing software to offer flexible payment options.
Because of the flexibility associated with installment payments, these solutions enable a business to potentially attract new customers and sell more, at a higher value.
To qualify for inclusion in G2’s Installment Payment and Buy Now Pay Later (BNPL) category, a product must:
- Provide the option to pay for purchases by choosing from multiple installment plans
- Manage the amount, timeframe, and number of installments available
- Define multiple installment plans that can be assigned to different products and services
- Send personalized payment notifications to both customers and businesses
- Integrate with CRMs, e-commerce platforms, payment gateways, or invoicing software
- Comply with security and privacy compliance regulations such as PCI DSS
How does it help?
Installment payment and BNPL software enables SaaS companies to offer their customers flexible payment terms while still collecting the annual contract value (ACV) upfront, without having to manage the installment collections or solely deal with non-payment risk. This solution helps the software vendor and buyer optimize cash flow while reducing buying friction, resulting in faster sales cycles and larger deals won.
Who uses BNPL?
Companies of all types and sizes use BNPL software. There are software options for both B2B and B2C companies. BNPL software typically specializes in one or a few industries because the underwriting, risk and technology is different depending on the industry.
Start-ups all the way up to public companies utilize this type of solution as a strategic lever to accelerating growth and delighting customers.
How is it implemented?
There are a variety of ways that B2B BNPL solutions are offered and implemented. Some are offered as more of a banking or financial service, some include a standalone software application, and others include that plus can integrate and be embedded into other software applications such as the CRM.
How does Capchase Pay stack up in the BNPL category?
96% of users rated it 4 or 5 stars and 100% of users believe it is headed in the right direction.
Capchase was named #1 in B2B and #2 in the entire BNPL category in G2’s Winter 2025 Grid report, along with winning 6 badges and leading the satisfaction scores across the board.
Product and vendor scores are based on unbiased reviews gathered from the G2 user community, as well as data aggregated from online sources and social networks. G2 does not allow for paid placement in the ratings.
The G2 Grid® Reports compare products in a given category based on Satisfaction and Market Presence scores. The Satisfaction score factors in user ratings and reviews on product attributes. The Market Presence score is a combination of metrics including market share, vendor size, age, overall growth, review volume, and web and social presence.
Capchase Pay makes buying and selling software easier. It is a flexible payment solution that helps SaaS companies easily offer customized payment schedules while still collecting the total contract value upfront. This helps software vendors and buyers optimize cash flow and reduces buying friction, resulting in faster sales cycles and an increase in new logos, renewals, and ACV. Capchase Pay also removes the collection burdens from vendors.
