In today’s market environment, many potential SaaS customers struggle to pay for an annual software contract upfront. Fintech partners like Capchase Pay empowers SaaS vendors to offer flexible payment terms, which allow buyers to pay in installments.
Buy-now-pay-later (BNPL) platforms such as Capchase Pay:
🔹Shorten sales cycles
🔹Increase average contract value
🔹Reduce the need to rely on discounts
🔹Helps buyers maintain liquidity as needed
🔹Pays you full contract value upfront
Capchase Pay is a great option for customers that can’t afford to pay upfront, but if upfront payment isn’t a problem for your customers, Capchase can still help.
Powering growth with Capchase Pay
📈 If your customers can pay their annual contracts in full, that’s great! But it also means that there are untapped markets out there – segments that your competitors are selling into, or new segments that you could blaze a trail in.
🏆 Growth goals and rep goals can always be higher, bolder, and better. Capchase Pay can help your teams hit and exceed their numbers across all geographical locations, thanks to Capchase’s global presence.
💥 Revive stalled deals by offering flexible payment terms to customers you’ve let go – don’t leave money on the table. SaaS deals are often lost due to price, but companies that use Capchase Pay see an increase in ACV by up to 50%
🕖 Capchase Pay helps SaaS vendors speed up sales cycles by 30%. This has a ripple effect across CAC, CAC payback, and marketing spend.
Boosting revenue, cutting waste, and winning market share
Even if most of your customers can pay for an annual contract upfront, offering flexible payment terms with Capchase pay can improve other metrics for your business, setting you up for more sustainable long-term growth and effective scaling.
Increase sales cycle velocity
Offering monthly payments via Capchase Pay could speed up your sales cycle. With sales cycles averaging 2.1 months, tools that can help tighten the sales period can reduce CAC. When clients have the option to pay monthly, they can make purchasing decisions faster, allowing your Sales team to close deals more quickly.
Expand your customer base
While your current clients may be able to afford the annual fee upfront, providing options to make monthly payments could broaden your potential customer base. There are likely numerous potential clients who would love to utilize your services but can’t afford the lump sum payment. Flexible payment terms could help you target SMBs or startups.
Optimize your discount strategy
With the average SaaS discount nearing 20%, opportunities to reduce reliance on discounts are key. Capchase Pay helps thousands of vendors close at higher ACV and fewer discounts. Capchae Pay helps reduce the necessity and magnitude of discounts, significantly improving overall revenue and profitability.
Beat the competition
Often competitors thrive when they offer more flexibility than you do. If your competitors offer monthly payments, signing on with Capchase Pay can level the playing field and give your customers one more reason to choose you.
Revive stalled leads
If your prospects are going unresponsive during negotiations, it could be a sign that the upfront payment is a sticking point. The commitment might be outside of their budget or make an impact on their liquidity. Offering monthly payments can bring customers back to the table.
Improve cash flow predictability and forecasting
Capchase Pay provides vendors with cash upfront, while your customers pay monthly. That means your cash flow can be more predictable, providing you with the capital you need to power growth while also satisfying your customer’s need for flexibility.
Retain loyal customers
Flexibility in payment terms increases customer satisfaction and loyalty. This can reduce churn and improve customer lifetime value.
It’s about more than just cash in hand
Even if your customers have the cash they need to pay an annual fee as a lump sum, flexible payments go beyond simply helping customers afford your software. Offering flexible payment terms allows you to meet customers of all sizes where they’re at, and provide them with high-value software in a way that meets their needs.
Companies that present a strong, quality solution can always grow their market share and compete at a higher level, and Capchase Pay helps make that growth possible.
Learn more about how Capchase Pay helped one SaaS vendor increase pipeline by 7-8x and increase ARR by 190%.
