We live in a digital world, with connections made online more often than in person. But even with the convenience of online communication, customers still value a personal touch. In fact, bespoke customer service has even been shown to reduce churn.
There are many ways to bolster client relationships, but today we’ll focus on how offering flexible payment terms can improve and strengthen your client relationships for the long-term.
How customer satisfaction strengthens client relationships
Happy customers = good news. Different customers value different things when it comes to customer satisfaction. Common features that can improve customer satisfaction include:
Smooth onboarding
A seamless onboarding process allows customers to jump into using your product quickly and confidently. A smooth onboarding process can be supported by how-to guides, hands-on walkthroughs, and intuitive integrations that work with platforms your customers already know and love.
If onboarding is rocky, customers may immediately doubt their purchase, starting the client-vendor relationship on rough ground.
Continuous support
Your Customer Success team plays a key role in providing continuous support to clients as they use your product. Encourage your Customer Success team to keep an open line of communication with all clients to ensure their satisfaction with your product, and to ensure that they’re using your product to its fullest potential.
While your customer may be excited about your product, their entire team may be reluctant to learn to use a new platform – work closely with your client’s team to equip every team member with the knowledge they need to use and rely on your product.
Responsiveness to feedback
Any SaaS vendor that responds positively to feedback will quickly become a staple in any client’s tech stack. Whether it’s catching bugs and errors or sharing ideas for new features that would be nice to have, your customer is an invaluable source of feedback – take it seriously!
Long-term value adds
Customer satisfaction only leads to strong client relationships if you continue to offer essential value. If your product becomes outdated, obsolete, or simply clunky over time, your clients will move on. Invest in continued innovation to add value and keep customers happy and coming back for more.
Flexible payment terms
Flexible payment terms allow customers to pay at a pace that works for them, allowing them to invest in your product over a period of time instead of paying one lump sum. A B2B payment platform such a Capchase Pay manages flexible payments on your behalf while paying you full contract value upfront so you can power next-level growth.
Leveraging B2B BNPL for customer satisfaction
B2B buy-now-pay-later (BNPL) platforms allow vendors to offer flexible payment terms to their customers. Using B2B BNPL for B2B payments can help your Sales team:
- Close deals faster
- Revive stalled deals
- Close at higher ACV
- Improve customer satisfaction
- Increase renewal rates
- Decrease churn
B2B BNPL increases customer satisfaction by reducing or eliminating friction in several key areas of the closing process. Sales cycles are longer than ever, and with more stakeholders involved, making streamlined B2B payments essential.
B2B BNPL platforms offer a crucial range of supports to customers working to close a deal:
- Flexible payment terms
- Instant underwriting and qualifying
- High-touch automated billing
How Capchase Pay can help
Capchase Pay is a B2B BNPL platform designed by and for B2B SaaS vendors looking to win more deals, stop relying on large discounts, shorten sales cycles, and streamline B2B payments.
Capchase Pay underwrites and qualifies your customers through a proprietary process built to protect your interests. Once customers are rapidly qualified, Capchase Pay becomes the final step in your checkout process: customers can simply select whether they’d like to pay in monthly, quarterly, or annual installments, along with several options for payment, including credit card, ACH, and wire transfer.
Capchase Pay integrates seamlessly into your CRM, making client management and payment tracking simple. Capchase manages billing and collections on your behalf, freeing up your Finance team for more important tasks.
Finally, Capchase pays you full ACV upfront, allowing you to invest in growth, product development, marketing, and beyond. Capchase Pay helps you finance the future with the invoices of today, and improve revenue recognition for a stronger future.
Building strong client relationships with Capchase Pay
Capchase Pay allows you to meet clients where they’re at. It takes their needs and budget constraints into account, helping customers feel heard, valued, and cared for.
Care is the foundation of a strong and lasting client relationship, and Capchase Pay’s hands-on, human billing process reflects the level of customer service and care that you offer your customers.
Get started with Capchase Pay today.
