“Capchase Pay is a game-changing way of selling that helped increase deal size and conversion”
Capchase was recently named #1 in B2B and #2 in the entire Installment payment and buy now pay later (BNPL) software category in G2’s Winter 2025 Grid report. Before we take a look at why Sales and Finance teams love using this type of payments software and what their experience using Capchase Pay has been like, let’s quickly cover what the software category is.
BNPL is not just for B2C
Installment payment and BNPL software facilitates a business’ ability to offer customers flexible payment options that allow them to pay later or over a defined period of time for the purchase of the products or services. Flexible payment terms could include extended net terms of 45, 60, 90, etc., or annual or multi-year contracts split into monthly, quarterly or semi-annual payments. With most B2B BNPL software, the business or provider gets paid the total contract value (TCV) or annual contract value (ACV) upfront while the customer or buyer enjoys the payment flexibility, with the BNPL company handling collections and management of the installment payments.
While this payment experience has been available in the B2C space for many decades now, it has been picking up steam in the B2B space in the past few years as businesses (of all sizes and industries) look for ways to strategically manage their cash flow while also leaning into innovative products and services that can help their business grow.
Because of the flexibility associated with installment and delayed payments, these solutions enable a business to potentially attract new customers and sell more, at a higher value.
But, don’t take our word for it, hear it from our customers.
Why do B2B Sales teams like using BNPL software?
Flexible payment options = More deals closed
Account Executives and Sales leaders across B2B SaaS companies have shared why they enjoy using BNPL software:
- We are able to offer our customers flexibility in how they want to pay, at a fair rate.
- It enables my clients to pay in monthly installments as opposed to buying in one lump sum for our digital services.
- This allows customers to pay in monthly installments while we receive payment for the annual deal upfront.
- As a sales rep, I was previously unable to offer monthly payments to potential customers, which was a dealbreaker for some. I now have the ability to offer monthly payments which ultimately allows me to close more deals, while the company is still able to recieve payment upfront.
- It helps our clients manage cash better.
What do Sales teams think of Capchase Pay?
Capchase Pay has been hugely beneficial to our company.
“Capchase Pay is super easy for our sales team and our clients to use. The UI is far better than competitors’ and the customer service is top notch. Very thankful that the product is so easy to use.”
-- Sam Daniels, Senior Sales Director at Deardoc
Easy, responsive and reliable
“The team is super responsive, always ready to help. I also am very confident in the platform and that our clients experience is seamless. Capchase Pay helps us to accelerate our sales process, provide flexible terms for our buyers and provide us quick access to revenue.”
-- Derek Breau, Vice President of Sales at Case Status
Seamless integration and easy management
“I appreciate the ease in qualifying a customer within our Salesforce CRM, and the ease of setting up monthly payment schedules and sending a payment link to my customers.”
-- Kaavia K, Customer Success Manager at Creyos
The most flexible, easy to use financing application on the market
“The UI is simple, clean, and easy to use and the payment options are extremely flexible as well. Couple that with the outstanding support team and it's a winner.”
Why do Finance teams at B2B SaaS companies like leveraging BNPL software?
We can optimize our own cashflow while offering customers convenience.
Finance team members and leaders have shared what they like best about using BNPL software instead of trying to manage installment payments in-house:
- The BNPL provider manages all the installment payments and supports the customer to they continue to pay overtime.
- This allows our company to get more money in sooner while giving the customer the option for flexible monthly installments.
- We would like to offer monthly payments to our customers without loosing the cashflow injection that comes from annual payments. This allows us to do just that!
- This increases upfront cash flow from deals and reduces time spent managing and following up on receiveables.
What do Finance teams think of Capchase Pay?
Happy customer across multiple Capchase products
“The Capchase team is highly customer-centric. They reach out to me regularly for product feedback and iterate quickly to make improvements and launch new products. We use Pay to collect 1 year of revenue upfront from multiple customers while giving them monthly billing flexibility.”
-- Adnan K, Co-Founder at Viva
Great financing payment platform
“I like best the speed and support that Capchase provides in each of the transactions. Capchase Pay solves the burden of managing installment payments and supporting the customer in collections so they continue to pay.”
-- Daniel E, Sr. Finance and Operations Manager at Deardoc
Capchase: the Financing option!
"They are a solid company and they have given us the tool to get more cashflow in our company!”
-- Ethan C, Senior Accountant
Easy to use interface
"Easy to use interface and makes it easier for my clients to pay with extended payment terms while we get the funds upfront. Letting our customers buy now and pay later makes it much easier for our customers to manage their funds.”
Check out the G2 Winter 2025 Installment and BNPL Software Grid Report to see how Capchase Pay stacks up against other providers in the category.
Capchase Pay is fast to implement and there are no upfront fees or obligations on use. It’s available across several countries and continents, and plugs right into your systems and processes.
To test the waters, think of it as an additional tool in your toolbelt for if you run into objections on payment terms or pricing. Leverage Capchase Pay’s easy flexible payment options – that still get you paid upfront – to win the customer, and then let’s start talking scale. Click here to get started.
