Business-to-business buy-now-pay-later (B2B BNPL) refers to payment platforms that allow B2B vendors to offer flexible payment terms to their customers. In this short post, we’ll break down the details of what a B2B BNPL platform does, and how choosing the right platform can help your B2B SaaS company grow.
Why should you use a BNPL platform?
Address budget constraints
BNPL options empowers customers who may have budget issues to sign on for an annual contract without worrying about paying the full contract value upfront.
Meet customer needs
Flexible payment terms can also benefit customers who may not have budget issues but wish to remain liquid for other reasons.
Stop relying on discounts
The average SaaS discount is 17%, and coupled with elongated sales cycles, that’s a lot of money left on the table. With customer acquisition costs (CAC) higher than ever, it’s essential to save money where possible, and eliminating or reducing discounts is a great place to start. With flexible payment options, customers may be more likely to close without asking for discounts.
Close faster and higher
Here at Capchase, we like to think of our BNPL platform, Capchase Pay, as the ultimate way to sweeten the deal. If your customer is stalling due to budget issues, too many cooks in the kitchen, concerns about value, or lack of urgency, offering flexible payment terms can be the final push you need to seal the deal.
Get paid upfront
Capchase Pay gives you full annual contract value (ACV) upfront on Day 1, allowing you to invest cash into growth, product development, and marketing.
Get some time back
Crucially, Capchase vets your customers through a proprietary underwriting process, then manages billing and collections on your behalf, freeing up your Finance team to focus on more important tasks, and allowing your Sales teams to close more deals per quarter.
Choosing the right BNPL partner for B2B SaaS
The ideal BNPL platform will showcase the following characteristics:
- A robust and rapid underwriting process
- Seamless CRM integration
- A digital checkout page with flexible payment options
- Billing & collections management
Why Capchase?
Capchase Pay was built specifically for B2B SaaS companies, and it integrates smoothly into your existing workflows. With no obligations, Capchase Pay is fast, simple, and global, and allows you to meet customers where they’re at and boost revenue.
Capchase Pay has helped hundreds of SaaS companies close faster and higher, secure major contracts in record time, unblock stuck deals, and improve revenue management.
Getting started with Capchase
Beginning your Capchase journey is simple: let’s talk! We’re looking forward to helping you close deals faster and access your revenue earlier.
