Genusys Powers Faster Growth with Hardware & Software Contract Financing through Capchase

Why wait 12-60 months to collect your revenue when you can access TCV upfront and offload monthly collections simultaneously? Delivered in an all-in-one, seamless payment experience for your customers. 

Genusys is a provider of high-quality telecommunication services, including contract center administration, voice-related software services, and Voice over Internet Protocol (VoIP) software services. Founded in 2003, Genusys serves SMB businesses across the United States. Genusys is one of the only companies in their sector to be leveraging the power of AI in their software, delivering an unparalleled VoIP experience and empowering customers to do more with their telecommunications technology. 

A bumpy experience with traditional contract financing

Genusys sells the hardware components its customers need, such as telephones for contact centers, along with its software offerings. In the VoIP industry, it’s standard for buyers to pay for software and hardware in monthly installments. However, this limits the growth and flexibility of VoIP vendors as they invest in their inventory and have to wait for monthly payments to come in before they can invest in their growth levers. 

Because of this dynamic, contract financing – particularly hardware or equipment contract financing – is not new. Many VoIP companies direct their customers to banks and traditional financing options. However, these legacy financing solutions fail to provide a quality purchasing experience for vendors and buyers alike. As a result, Genusys sought a more modern, software-forward contract financing option that could still handle the complexities of hardware financing while improving the experience for all. 

“Traditional financing companies are not really customer friendly,” said Genusys VP of Sales Mike Choate, reflecting on decades of experience in the industry. “Customers would get frustrated by the process and the lack of transparency and clarity.”

Choosing Capchase as their preferred payment partner

The Genusys team explored Capchase Pay in late 2024 and was immediately impressed by the smooth, intuitive layout and flow. 

Traditional contract financing solutions and software-forward, Capchase Pay, are similar in that they: 

• Provide upfront payment to vendors for multi-year contracts while collecting monthly payments from buyers.
• Charge a fee on the transaction, which can be paid by the vendor or buyer.

The differences that a software-forward solution like Capchase offer include: 

• A centralized, user-friendly payment platform that provides a superior vendor and buyer experience. This replaces the back-and-forth phone and email communications and manual data entry that traditional financing companies rely on.

• An easily customizable payment link that matches the order form can be generated by the vendor and sent immediately instead of waiting for the traditional financing company “middleman.”

• A cohesive, Genusys-branded digital payment experience for their customers for the entire purchase. The Capchase-powered payment flow replaces the paper invoices, lease agreements, and insurance costs required by traditional financing companies. 

• Traditional financing often finances only hardware, not software or services, creating a disjointed payment experience. Capchase allows Genusys to finance both hardware and software in one platform. 

“Capchase provides ease for both buyers and sellers – it’s light years ahead of traditional contract financing.” 

Implementing Capchase Pay for hardware and software financing was simple and straightforward. Genusys was pleased to have hands-on support from a dedicated Customer Success Manager, and even Capchase CEO and Co-founder Miguel Fernandez was engaged during the process, underscoring how customer-centric Capchase is. 

Within just two weeks of signing, Genusys had their first customer choose to pay monthly through Capchase Pay. 

Building out the go-to-market (GTM) team thanks to Capchase Pay

The Genusys team immediately began to take advantage of the ability to leverage the Capchase Pay payment method for all software and hardware customers who wanted to pay on monthly or flexible terms. They have great confidence in this experience, knowing their Finance team and customers no longer have to manage duplicated or disjointed invoice processes. This saves their teams countless hours of back-and-forth communications and deal delays. 

Capchase-powered digital payment links clarify the purchase details and showcase Genusys branding for a more cohesive, streamlined experience that enhances the Genusys customer journey. 

Most importantly, Genusys is powering critical growth initiatives by receiving the total contract value (TCV) upfront from Capchase, while still offering the payment flexibility their customers expect.  

“Capchase allowed us to build out our Sales team, hire more BDRs, and really drive growth,” said Mike Choate.  “Most VoIP businesses offer payment options in-house because equipment costs are relatively low, but there’s no investing in growth when you are waiting to receive payment. With Capchase, we can invest in GTM and our future immediately.”

Genusys offers Capchase Pay as their primary method for monthly or flexible payment terms because the process is simple, effective, and works with their flow. The flexibility of the Capchase Pay solution and visibility into the offloaded collections allows vendors like Genusys to maintain control over their customer experience and gain tremendous efficiencies. 

Gaining a competitive advantage in VoIP with a payment partner

Contract financing is a powerful growth tool for Genusys, allowing them to offer flexible payment terms on software and hardware sales alike while immediately investing full TCV into GTM and other growth initiatives.

Soon after implementing Capchase Pay, Genusys went from closing around 10 new accounts per month to over 50–a 5x growth! 

Genusys is now able to close more deals, close faster, and meet customer needs more efficiently. Capchase’s centralized payment solution was fast and easy to set up, and has given Genusys the power to grow, scale, and continue to offer top-quality telecommunications, AI communication support, and hardware components to their customers.